About Emendo and Philipp Sautter:
Philipp is Founder and CEO of Emendo, a service provider that specializes in professional participant management for events. They offer a comprehensive software solution, which handles all processes related to event organization, from invitations and registration to on-site check-in and post-event communication.
Enjoy exploring how Philipp describes revolutionizing their way of presenting offers to speed up decision making with new customers.
Initial situation:
In the past, our proposal process was a mix of email attachments, PDFs, and coordination loops via online meetings and calls. Each proposal required manual explanations, meetings for clarification, subsequent documents, and significant time investment on both sides.
We thus often lost time, and sometimes even leads. The reasons being:
- Important documents were missing
- Information was not tailored to the respective stakeholders
- Or customers did not understand the content straight away
Our main pain point: loss of information and lost momentum
Our goal is to offer our customers efficiency when managing events. This is what we've built our proprietary software solution EM.EX for, where we bring efficiency to life in the often complex field of event management.
However, our bidding process lagged behind these expectations for a long time. The effort required for starting with EM.EX was particularly high in the initial phase of a sales process:
- Many queries because the offer structure was not understood
- Contracts such as DPAs or NDAs had to be submitted manually
- Different stakeholders had to be picked up individually
The solution: Rethinking our offer presentation – with dealday
Since we use dealday, our sales process has radically changed – and our customers’ feedback speaks for itself:
“We have never received a proposal presentation like this before.”
"Offer declaration on demand. I have never seen this before – great job 👏🏼 “
With dealday we present our offers visually appealing, interactive and fully digital containing the following elements:
- Loom-Video with personal explanation: Our customers receive an individual introduction to the offer – whenever they want
- Project Timeline & To-Dos : Clear overview of the next steps including all materials for a smooth project start
- Contract documents directly integrated : DPAs, Terms and NDAs – all ready to use inside the sales room
- Target group-specific content : Project managers, purchasing and IT contacts each receive the information that is relevant to them
- Central meeting documentation : All information and decisions in one place – no more loss of information
What changed: From sending offers to customer experience
A classic mail with quotes attached has become a holistic offering experience as our customers receive not just a document, but much more:
- A thorough understanding of our offer
- A clear roadmap for the project
- Immediate access to all relevant documents
- A platform that enables them to share information internally
The result: faster decisions, fewer queries, a higher completion rate.
Our conclusion
With Dealday, we've not only optimized our internal processes – we've turned our quoting system into a true competitive advantage. The sales process is now not only efficient but also a truly enjoyable experience for our customers.